Dedicated & Experienced
May 2020- Present
DIGITAL MARKETING CONSULTANT, ISTARTRIGHT
Currently developing and implementing paid media strategy that has increased the brand's digital reach by over 1000%. Other tasks include content and copy creation.
September 2018 - August 2019
JUNIOR MARKETING COORDINATOR, ONESPAN
I Completed 100% of projects in Salesforce before or within tracked project deadlines resulting in the expansions of my role outside initial responsibilities. Isolated the point of friction in the lead import process and modified the structure of data within Salesforce to automate the import of leads resulting in an 80% reduction of lead import time. Wrote content for SEO optimization and created the copy review deck which was used to create the company’s new website. Advanced Salesforce reporting and data analysis which were requested and used by both the VP of marketing and CMO to provide market insight and direct the marketing strategy of the company.
May 2017 - August 2017
MARKETING AND CUSTOMER LOYALTY INTERN, SAS
Managed the academic program’s Twitter and Instagram accounts through Hootsuite showing a 10% increase in engagement. Conducted field market research in a demographic of consumers the company was attempting to appeal to, creating customer profiles which the company used to hone their market strategy to this group of consumers. Oversaw software renewals for 80 Canadian universities by creating personal relationships with university liaisons and developed an excel model to track and organize these relationships which was used by proceeding interns. Migrated team communication from email to a SharePoint which streamlined the entire communication process
May 2016 - August 2016
MARKETING INTERN, SAS
Assisted the marketing department to cleanse data and structure accounts for contacts and businesses on the FP 500 list using CRM. Aided office services in coordinating events such as a companywide family day and opening of the office café.