BRAND BUILDING | DIGITAL STRATEGY | CREATIVE THINKING
I graduated from McGill University with a Bachelor’s in Psychology and Behavioral Science in 2018, and a Master of Marketing from the Schulich School of Business in 2020. I believe the foundation of a successful marketing strategy lies in understanding the emotional connection consumers have with your brand. Further, the metrics derived from our understanding of cognitive and emotional processes can be used to drive impactful results for any marketing endeavour. Although grounded in data, I also believe an exceptional marketing strategy embraces a level of unorthodox creativity to produce brand assets, from campaigns to products, that are hard to forget.